Marketing and customers Loyalty programs Bringing back someone who already knows you costs a fraction of finding someone new. Which kind of program fits you, whether it actually pays, how to set it up, and the mistakes that make it lose money. Six topics with an AI tutor. ● 6 topics · ~81 min Start → Marketing and customers Email marketing The one marketing channel you actually own: it reaches people directly, with no algorithm in the way, at almost no cost. How to build a permission list, what to send, write an email that gets opened, and measure it. Six topics with an AI tutor. ● 6 topics · ~79 min Start → Marketing and customers Social media The shop window where people who don't know you yet discover you. Which platform to be on (and which to skip), what to post, what makes a photo work, and how to tell if any of it brings people in. Six topics with an AI tutor. ● 6 topics · ~79 min Start → Marketing and customers Customer feedback What your customers are already saying about you, and how to hear it before it shows up in the till. Reviews, short surveys, listening online, asking at the table, and turning a hundred scattered comments into three decisions. Six topics with an AI tutor. ● 6 topics · ~79 min Start → Marketing and customers Customer data You already have the data: it is in your POS, your bookings and your loyalty program. How to bring it together, group people by what they are worth and how often they come, spot who is drifting away before they go, and decide with it. Six topics with an AI tutor. ● 6 topics · ~80 min Start →